Client: Katjes
Outcome: Branded Stock™ library with 622 photos and videos
Duration: 22 days
The assignment
Katjes is a 100% vegetarian gummy brand—a pioneer and trendsetter in the field of vegetarian fruit gums and licorice.
For the launch of their new flavor Wild&Free, they decided to try Cherrydeck Branded Stock™ to source custom photos and videos at scale. They needed isolated packshots, motion pictures and videos, mood shots and more!
Cowgirl magic, bright and luminous colors, playful vibes, and wild western-inspired props were on the menu for this shoot.
The process
Firstly, Katjes submitted their Branded Stock™ brief and brand guidelines for the shoot. Then, we ensured that the right talent was selected for the assignment among the Cherrydeck community.
All left for the brand to do was send out their products to our selected pre-screened creatives and wait for results! We take care of the whole production.
Our photographers captured the products alongside disco balls, pink silk fabric, and crystal glassware provided by the brand. In addition, the shots featured a variety of pink and orange backgrounds as requested.
The results
Soon after, Katjes received over 600 ready-to-use assets. Their Branded Stock™ library included packshots, still life compositions, slow-motion content, GIFs, and more!
With Branded Stock™ you only pay for the assets you want to use! The brand picked out their favorite photos and videos to purchase, and the remaining assets can be accessed anytime.
You can already spot some of their Branded Stock™ content on Katjes’ social media!
Interested in creating a Branded Stock™ library with your own products? Cherrydeck works across a variety of industries within consumer brands: cosmetics, footwear, food, beverages, fashion, electronics, and more. Explore Branded Stock for food and snacks or more of our services.
Check out more success stories here, or read about the experiences of Pfanner, Davidoff, Schaebens, La mer, or Perifit.
Photography by Sigrid Mayer and Emily Wild.
